I find myself (Chris) dealing with an ethical dilemma here at Soma Games as we get ready to launch Wind Up Robots. Should we include ads in the game as a way to help pay for the development costs – and hopefully keep Soma Games in business long enough to make another game or two?
On the one hand is the reality that the app marketplace expects rock bottom prices ranging from free to maybe $2.99 for a slick tablet app. Very few companies without serious brand recognition can charge more. So that forces us to find creative ways to pay for this endeavor – ad revenue is a real possibility. And in a world where so many apps are consumed and tossed in 30 seconds, our generally story heavy games might play at a disadvantage. All that just to say that I really do see why it makes sense.
The problem is – I hate and resent advertisements.