Marketing Here and Now

Introducing Troy Parker. Troy is our current development intern at Soma. We feel like the fortunate ones to have Troy around. When it comes to learning the ropes of the video game business, Troy is like a sponge. Beyond that he is a tremendous addition to our team. Troy one day plans to have his own game company. In that pursuit we have been giving him the full amount of what is needed to succeed today, from marketing to writing elegant code. 

This post was the result of an assignment Troy was given. The assignment was to read Meatball Sundae by Seth Godin and then apply what was learned to the video game business. Feel free to ask Troy some questions, challenge his approach or comment on your agreement. 

 

By: Troy W. Parker

Have you ever owned a business? Have you given it much thought? I used to believe that there was a special formula to running a successful business, but recently I read a book called “Meatball Sundae” by Seth Godin that totally tipped my perspective. Now I believe it is an equation that is ever changing and this article will help explain why.

I work at Soma Games as an intern and have come across many questions that I’m sure most companies are faced with. Here is a list of those questions and a formulated answer. I hope you will enjoy this information and that it will inspire and motivate you deeply.

How can the business communicate best with the customer?

The Seam Between Hoorah! and Amen!

JB and I were recently interviewed for an upcoming article. As usual, there were the typical WhoWhatWhenHow questions, but it isn’t every writer who asks the more important question:

Why?

Once that question hits the table, I get riled up. I start talking faster and louder, and my hands start gesturing widely like my Italian grandfather’s. It gets me talking about ‘calling’ and ‘inspiration’ and ‘The Kingdom.’ If you let me ramble, and this gentleman did, I’ll start using military metaphors and words like ‘infiltrate’ and ‘mission.’ Whatever else the listener has gleaned at this point, they certainly have an answer…and an insight into Soma Games that they probably didn’t expect.

Seasons and Lifespans

In 2011, the folks behind the CGDC were gracious enough to allow us to put that year’s conference together. Of many great things to come from that experience, one of my favorite was the BarlowGirl concert.

For one thing, I’ve been a shameless fan for years. Second, it was such fun to put on a concert so it was a win in my book from jump street. But then there was so much more. We told them at a pre-set meeting that that our hope was something at least as worshipful as entertaining that seemed to change their expectation a little. When we told them that we really didn’t have any guidelines or boundaries but rather that we just trusted them to do what they were really good at – well let’s just say they took that invitation and ran with it.

The Loss of Beauty

“Delicious autumn! My very soul is wedded to it, and if I were a bird I would fly about the earth seeking the successive autumns.”
George Eliot

Few things pierce my soul like the glorious beauty of autumn. Driving up Rex Hill on a day like today when it’s aflame with a glistening golden fire…it makes me cry for the glory of it all.

The other day I was taking a contemplative walk around the neighborhood with JB and we both stopped as we turned a corner and stared. The maples, elms and oaks we screaming in colors so vibrant and varied that every attempt to capture it with a camera was thwarted. The whole scene was like a living Parish painting. I felt so ALIVE to simply stand there and breathe it all in.

Two days earlier, I’d walked that same street – and didn’t notice a thing.

Soma Culture :: Friends are Better Than Money

We had a post a while back where I was reflecting on something Seth Godin (allegedly) said,

…it’s pointless to have 1000 people ‘following’ you if you can’t call any of em to crash on their couch when you’re in town.

The week of the cruise there were lots of reasons to do it differently. We had deadlines, we were busy, it was  long drive. So really the logical thing to do would be to grab a quick flight, stay in a hotel, and jet home the next morning – easy peasy. But instead we decided to take the road less travelled, all 636 miles of it. Bill Johnson has this great bit about how most of the really good things we want out of life, especially in the Kingdom, are just beyond the veil of inconvenience.

I Suddenly Love Street View

This will be quick, but I just had one of those magical experiences where a technology  gobsmacks you and moves you to the Happy Dance. I was in Seattle Wednesday and Thursday for Casual Connect and I was talking with Tony from GREE about the Pacific Northwest. Long story -> short, as I was walking…

Education Negatively Correlated to Income

20120528-143642.jpgThere have been several times where we’ve been asked to talk to students about job opportunities in the gaming industry. In most cases, these conversations are hosted by a teacher or administrator who has a vested interest in Academia as a pursuit in and of itself. I think in most cases those folks wish we hadn’t come…

A recent article in Game Developer Magazine confirms what I’ve been saying for years:
…if you want a job in gaming, don’t go to college.