Hunger and the Video Game Cheeseburger

by Ryan GreenThe Goat InThe Room

“So, what is it that you do with computers?”

“I make video games.”

“Oh! … cool!”

“Yeah, I think so…”

This is why I got into computer programming.  To make games.  Any nerd worth their salt in high school wants to make video games.  It’s nerd currency.  You make games for a living, and while the life of the indie game developer may consist of working for mana during the day, we spend nights, weekends, and 3 am working sessions at Perkins crafting our vision for the glory of nerd riches, that is, players spending quality time with our creation.  We want them to love it, spend time with it, discovering the jewels we lay into it.  We want them to have fun.  We want it to have meaning.  We want the badge; “Achievement Unlocked: Game Developer.”
Skill +5
Strength +50
Cred +100
Level Up.

The Seduction of Striving

Our own John Bergquist recently posted a great blog about his observations from our first night here at GDC where we attended an after-party hosted by Facebook. (BTW – thanks FB. Cool event…) His post and our time there got me thinking about the way we are all so powerfully tempted to “make it happen”…

Which Way Gaming

Reality Is BrokenI’m sitting here reading Jane McGonigal’s new book “Reality is Broken” and right in the front she says something like “…[a year after her 2008 GDC rant] everywhere I turned I saw evidence this movement to harness the power of games for good was already happening.”

Right next to her book I’m looking at some of the reviews for Bulletstorm plus our own recent rant about the advertising for Dead Space 2 and I find myself wondering…

Which way gaming?

Will the next 10 years bring gaming up into something more relevant, more mature, and more important that feeds our souls and inspires us to live well or will better technology only drive gaming ever deeper down into our id with hyperrealistic gore – always feeding our basest nature?

Dead Space 2 is the new Joe Camel

EA’s new ‘Your Mom Hates This‘ ad campaign for Dead Space 2 is one of the stupidest, most short sighted marketing moves I’ve ever seen. It will come back to bite EA almost without question, but more importantly it will come back to bite all of us who want to see the gaming business mature and garner respect.

Back in the late 90s there was a huge broohaha when the FTC said RJ Reynolds’ Joe Camel ads were a deliberate attempt to market cigarettes to minors. That single ad campaign quickly created a perception in the American mind that cigarette companies were flatly evil and astronomical tobacco settlement cases are part of the 90’s zeitgeist. What EA is doing with this ad campaign is even more blatant and is likely to launch a whole new barrage of class-action lawsuits from the folks who are already convinced that video games create Columbines.

Intel AppUp 1 Year Later

It was exactly 1 year ago that we got our first taste of Intel’s AppUp Center when they launched the beta store at CES 2010. It was received with mixed reviews and nobody really knew what to expect from it.

What a difference a year makes.

Today you look at the AppUp Center and right up front is what must be the biggest runaway hit game of 2010 – Angry Birds. What a huge coup! What a great “I told you so” moment. Congratulations to Intel – Peter, you called it man.

Microsoft is in a Death Spiral

I saw this link on Fox today where it asks “Has Microsoft Lost Its Tech Edge?” and my only response is “You Just Noticed?

My personal realization of this started over a year ago but was then repeatedly reinforced over and over again at trade show after trade show lat year. MS was there at all of them, CES, Computex, IDF – that’s no surprise. What was shocking was how pointless their presence had become. An example – at Computex I saw a dozen or more tablet computers in the Microsoft booth as if they were coming out with a bunch of new and interesting hardware. But 80% of them were locked away in boxes (more here) and the rest were just retreads of 8 year old tech. Beside the useless hardware was the pointless revision of Office. To see more of the same at CES this week doesn’t surprise me at all.

The worst moment was when MS joined Intel during the tech keynote at IDF. When asked “Does MS have anything exciting you are working on?” in front of thousands of tech fanboys and media reps the woman literally said “no…not really.”

I was shocked!

Nothing? Really? You can’t even lie about it and say “…nothing I can share. [wink, wink]”? It was embarrassing and it sure looked as though the answer took the Intel guy by surprise…but there it was.

In short – Microsoft appears to have completely lost any sense of vision for the future. Yes, the landscape has changed and new technologies have emerged. Can that possibly be a surprise?

Brotherhood

About once a year the core team at Soma try to get away on a kind of group DAWG day (day alone with God). We drive up the gray north woods where cell phones cease to chirp and the still, small voice seems at least a little louder. It’s fellowship, it’s prayer, it’s strategy…but it’s mostly a check up for all of us. We need to periodically stop and make sure we’re still on the scent. Basically, we all feel like Soma Games is, and always has been, God’s idea and we are doing our best to steward that vision with integrity. But that can be a tricky thing to do as weeks and months go by, as opportunities rise and pass away. In fact, few things are more disruptive to the goal of following the Spirit than success.

So this last trip, about three weeks ago now, one word really popped to the front of mind and tinted everything else we did – brotherhood.

The Myth Of Multitasking

Multitasking and iOs 4.0 – What it is and what it is not.

For a while there it seemed Android phones really had the iPhone beat with a certain feature known as Multi-tasking. It was all over the news and yadda yadda yada. Then Apple announced an upgrade that now includes – wait for it – multitasking. But it may not be what you think it is. We want to take a moment here to answer a few FAQs about the multi-tasking mystique and to speak another obvious question – what’s this got to do with AppUp.

First, lets talk about the concepts here. When an operating system can multitask this is its ability to run more than one program at the same time. (Not to be confused with threads which are different) This gives each running program access to important system resources simultaneously and the user gets the ability to do several things at once. For example an MP3 player bopping along while your email client checks POP3 while you’re editing a text document. When it comes to our desktop systems – we’ve come to expect this kind of behavior as minimal requirements. But prior to iOS4 the iPhone didn’t allow any third party processes (read: your app) to continue running after it lost focus. In fact, the iPhone “single-thread” experience has become a marketing point in many places and people started rediscovering the mental clarity of doing one thing at a time. It should be noted however that Apple always kept certain classes for their own use and apps like iCal were treated as a special case, often behaving in a multi-tasking kind of way. It just was something mere mortals were forbidden to do.

An Open Letter to Intel on The AppUp Center

The app store concept is not a product or a service. It’s a complete reset of the way ALL intellectual property will be sold, shared and distributed. It will completely reshape the world of books, music and software.

How can Intel’s ApUp Center thrive and dominate?
1. Make it Cheap
2. Make it Easy – More importantly, make it LOOK easy.
3. Improve on What Apple has Already Done Well
4. Never Mention MeeGo
5. (After you never mention it) Make MeeGo Beautiful and Bulletproof
6. Apple is Not Your Enemy – Google Is
7. Show Us The Money – But In Secret
8. Support MeeGo and Air. Drop Everything Else
9. Leverage and Cooperate With Existing Services
10. Encourage Other Forms of IP

And 11 – Embrace and celebrate the huddled masses of
disempowered Flash developers – they are your future.