On Apple, there’s still definite interest at Adobe in making it making it easier to deliver to Apple devices, to the degree which it is permitted. Adobe and Apple work together today in many areas (Safari/Player, CS5, Adobe apps for iOS). There’s always hope for the future.

On marketing, I agree that it’s quiet now… Player 10.1 for Win/Mac/Lin was released last week because of a recent security concern, but I think we’ll see a lot more high-profile talk about this very soon, as the mobile Players also enter general distribution.

The next series of roadmaps should start to arrive a bit after that, as the next round of development hits the meaty part of its cycle.

(Already caught Ryan, through Twitter… I agree that things have been disconcerting lately for many people, but things are about to evolve very quickly now… let’s see what happens.

jd/adobe

The only real counter-point that Adobe can make is to make Flash run exceptionally well on other mobile devices such that the lack of Flash support on iOS devices becomes a real reason why someone might choose one device over the other.

(There is another option would would be for Adobe to release Flash for jailbroken iOS devices which would again prove that it works.)

FWIW, Apple still has products that don’t use Cocoa (e.g., iTunes). Lest you think I’m in Adobe’s camp, I run Click2Flash.

Your link is broken, I believe you wanted: http://www.somagames.com/somaniloquy/2010/06/11/the-lament-of-a-flex-developer/#more-166

@JD,

At a high level, there are two key issues:

1) Company and Product Marketing

Adobe’s branding and marketing is inconsistent and weak and as a result it’s contributing to Job’s current campaign against Flash.

Adobe needs to ensure that every touch point for its stakeholders (developers and end users) is consistent.

For example, http://www.adobe.com has good branding – but yikes – http://www.openscreenproject.org and http://www.opensourcemediaframework.com what happened here?

Every touch point developers and consumers have with Adobe (www, press, social, social IT, tools, trade shows, news, etc.) must consistently re-enforce a clear and confident message.

2) Roadmaps

What is the vision for the future of the Flash Player and what is the roadmap to get there?

Since the introduction of iThings I’m fielding more and more questions that center around one theme; technical relevance in the future.

For example;

- As the capabilities and performance of the current Flash Player are eclipsed by maturing web-browsers how will the Flash Player and Platform stay ahead of the curve?

- Due to the current, and old, plug-in architecture can Flash stay ahead of what will be native performance from web-browsers?

- Why will web-browsers still need the Flash Player?
Flash Player 10.1 is a great.

Please congratulate the team. But what does the future hold? How is the top level management exciting and inspiring the Flash Player team to ensure they’re invested and happy to be working there? Can you share some of that inspiration and excitement with the development community?

Thanks,
-SR

I don’t know that I have a core request though. In the end, I’m, just observing and my mind looks at the politics and the perceptions more than the technology itself. That said, I sure want to see Adobe do whatever is required to get the Flash runtime to a place where Apple allows it on the iThings, assuming, that is, that the requirements are reasonable and it is actually possible. And show the world an open conversation with Apple.

Adobe: “Hey Apple – Adobe is committed to making this work – tell us what you require”
Apple: “The runtime needs X, Y and Z and then we’ll allow it on the hardware”
Adobe: “Great – you ask for blahblahblah, this week we have 80% of that…next month we have 92%…now we’ve surpassed that…”

Showing something that would would do a ton to improve Adobe’s image and if Apple really does has some kind of personal vendetta, this would call their bluff.

You may also want to read out other post here:
http://www.somagames.com/somaniloquy/2010/06/11/the-lament-of-a-flex-developer/
Which was written by a much more technical guy here at Soma. Ryan is alternately livid and depressed about this whole thing. He lives and breathes Flash but sees the future in the iThings..a future he fears Flash will be left out of.

(Scott, thanks… for new work being done in Flash each week, good links are webkitchen.be, theflashblog.com, my own Twitter stream (@jdowdell).)

jd/adobe

“I also finally made the distinction in my mind between Flash as a web-technology and Flash as an application development environment.”

Take a look at the Flash Player 10.1 test bench we have developed:
http://www.creaza.com/movieeditor

Creaza MovieEditor is a full-featured timeline-based video editor, similar to traditional desktop-based video editing tools. There’s just one big difference: MovieEditor is web-based and uses Flash Player 10.1.

It is available for all end users.