AppUp – A Big Idea That Takes Time

We’re here at Intel Elements 2011, a “one year later” event from where we first heard Peter Biddle lay out a rather large vision for the Intel AppUp Center. Without going back into the history and our previous thoughts on AppUp I find myself feeling increasingly invested in this thing. Far more than getting tied up in what AppUp is or is not, I’m fascinated by what AppUp wants to become.

Intel AppUp 1 Year Later

It was exactly 1 year ago that we got our first taste of Intel’s AppUp Center when they launched the beta store at CES 2010. It was received with mixed reviews and nobody really knew what to expect from it.

What a difference a year makes.

Today you look at the AppUp Center and right up front is what must be the biggest runaway hit game of 2010 – Angry Birds. What a huge coup! What a great “I told you so” moment. Congratulations to Intel – Peter, you called it man.

App Development and The Fuzzy-Wuzzy Fallacy

In wargaming there is a principle known as “The Fuzzy-Wuzzy Fallacy” and without going into excruciating mathematical detail it’s premise is that quantity relates to quality at a better ratio than you might think…specifically a unit with 2X firepower is not worth 2 opposing 1X units but rather the square root of two because the guy with the BFG9000 can still be pwnd by a single low-tech arrow. [see: Pippin’s comment on Boromir].

How this applies to app development is simple:
App customers are absurdly cheap.

Ergo: multiple, inexpensive, interlocking projects stand a better  chance of making a profit than a single expensive project.