We’re in the middle of a fantastic but unexpected experience. We were planning on running a promo for our iOS version of Bok Choy Boy with OpenFeint this week but due to some unforeseen complications we had to change horses at he last minute and we swapped G:Into The Rain into the slot. Even though G is over 2 years old now (which is like 407 in app years) the game popped up out of the ranking basement and rose to a high of #23 in puzzles, #38 in arcade and #143 in all games.
Look – I know those aren’t like astronomical numbers, but without any real effort or preparation on our part and a last-miunte promo with OF the game proved to still have legs and we continue to get great reviews from folks who are discovering it for the first time.
The conventional wisdom in the app world seems to be that an app’s shelf life is something like 3-months if you’re lucky. But I think the most compelling lesson of the Angry Birds saga is that they had a hit and then they stuck with it instead of moving on to something else. Perhaps one of the most powerful but generally overlooked aspects of the long-tail economy is the persistence of a product and the ongoing ability for new users to find your game, share it, and become new fans. We certainly never expected G to keep on living the way it has but it’s the app that just wont die…and we kinda like it that way.