DASA CORP.

Current Signing Bonus: $9,742.65
Current Level Bonus: $125.96

HQ: Soundholm, DE
Sector: Healthcare
Industries: Hospital and Clinic Operation; Personal Healthcare and Therapeutics; Pharmaceuticals; Humanitarian Relief Efforts
Contractor Benefit: Receive 3% commission on all scores from players you convince to join the Arc universe

DASA Corp. By The Numbers

Contractors In The Rain:267
Operations In The Rain:1,259
Total Rain Pay:$23,093,142.00
Average Ops/Contractor:4.7154
Average Career Pay/contractor:$86,491.17
Average Pay/Op:$18,342.45


Business Summary

DASA Corp's primary mission is to facilitate better living for the citizens of Ptah through a wide variety of medical, psychological and spiritual means. DASA Corp runs several hundred hospitals, clinics, and counseling centers; in addition, they offer in-home medical services, hospice care, and disseminate health information via electronic networks. These industries are augmented by a robust chemical and biological research division responsible for producing the wide range of medications and therapies which form the core of DASA's profits. The company also invests heavily in academic centers, funding programs and chairs at most major medical schools. The Hospital and Clinic segment oversees more than sixty major hospitals around the globe (the flagship of which is the Min Thsang Memorial Sanitarium in Soundholm, followed closely by the Seaforth Center for Health Sciences in Midport, TL) and several hundred smaller facilities including surgery centers, ambulatory care facilities, and rehabilitation cynosures; urban and rural clinics (many under the brand name of Whole Health Dispensaries); counseling centers and addiction recovery facilities (including Plenary Spirit Centers, Zephyr Restoration, and Ra's Lighthouse); and hospice consortia. The Personal Healthcare segment offers a broad range of prescription and non-prescription medical devices ranging from first aid kits, crutches, and humidifiers to highly sophisticated self-diagnostic computers and monitoring wetware. The segment's major income stream comes from personal health tracking devices, such as the Proxima Care line of non-invasive monitoring instruments, Musgir Embedded Technologies, and Wellspring Monitoring. This segment also oversees electronic health dissemination networks (principally under the VerdureLink electronic nexus) and the burgeoning MedSpot line of in-home medical analysis appliances, which provide body monitoring, first aid supply and non-prescription drug dispensaries, emergency alert capabilities, 24-hour access to medical personnel, and on some units cosmetic and minor surgery. The units range from the crate-sized MedSpot Iota to the room-sized MedSpot Eutegra Array suite). In addition to DASA Corp's commercial efforts, the company invests heavily in non-profit humanitarian efforts such as disaster relief, temporary free clinics in depressed zones, and battlefield medical support. The Pharmaceuticals segment researches, produces, and markets an astounding variety of prescription and non-prescription medications; these are processed through chemical and bio-chemical processes. The most widely known drugs (and the conditions they treat) include Naxmas (heart disease), Horaclisus (palsy), Eradatan (diabetes),  Lumicor (dementia), Kinesolve (fibromyalgia), Symesinct (mania), and Carcibane (cancer), though their offerings number in the thousands. Though the Humanitarian Relief Efforts segment does not bring in much by way of profit to the company (though it does manage not to operate at a loss thanks to efforts to raise donations and cost compensation from government sources), its activities bring DASA a great deal of public adulation and enhance the company's image in ways that its for-profit divisions cannot.


PCK Profile

Hiouen Thsang is sometimes called "The Serene Master" by his employees and the popular press, and it is a sobriquet most agree is well deserved. Hiouen is the calm center of DASA Corp., seeming to embody their ideal of the balance of mind, body, and spirit. A trim and athletic man, Hiouen begins every day with exercise and meditation, and only then turns his thoughts to matters of business-he claims this keeps his spirit clear and his thoughts unclouded. He listens more than he speaks, but is also known for his unwavering resolve. His sagacious leadership has helped DASA continue to dominate the healthcare industry even in the face of many challenges.

All of this is somewhat ironic, as forty years ago Hiouen was ousted from the same director's chair he currently occupies for being too reckless and indiscreet.

Hiouen was the youngest PCK in corporate history when he took the head office of DASA Corp. at the age of 24. He was groomed for the spot by his predecessor and aunt, Min Thsang. At the time he was known for his keen business acumen and his audacious approach, and many within the company objected, both because of his youth and his impulsiveness. Hiouen did make some dramatic changes, closing some divisions and initiating research into some fields then considered too esoteric to be pursued (including a proposal to create a distance-delivery vector which eventually became DASA's famous MedSpot technology). The board complained loudly that he ignored their advice and ran the company as his personal kingdom.

Only a year into his tenure came the Therecia Incident. In 2253, DASA's bio-reclamation plant in Therecia, Qilon, suffered a catastrophic containment failure. With the risk of potentially deadly viral and bacterial contamination of the surrounding area (and a special risk of contaminants making their way into the water table and from there down the Adon River to the coast), Hiouen took several dramatic steps that shocked the company. He immediately halted most of DASA's operations (save for humanitarian relief and front-end healthcare) and ordered the resources to the site. The leaders of all the surrounding countries were alerted to the threat and asked to send what assistance they could. Most damning for Hiouen, he personally called the PCKs of Purus, DDH Matsya, and Panis Global, asking them to lend whatever aid they could to containing the outbreak and protecting the public, and promising to foot the bill for their expenses in doing so.

The Therecia Incident became the most famous potential man-made disaster in Ptah's history. Though the threat was contained (only a handful of DASA's first responders died or suffered grave illness, and no one outside the company was affected), DASA's stock prices plummeted and, following the incident, politicians enacted far more stringent safety laws and demanded more thorough and transparent containment protocols from any company handling hazardous materials, costing the corporation billions of riks. (In popular parlance, hazardous materials regulations are still sometimes called "DASA laws.")

Within the company, the board and executives were outraged at Hiouen's actions. They asked why he had not waited for fuller disclosure of the threat, why he had not demanded further analysis by their own science officers and security before bringing in outsiders, and why he would risk DASA's good name by alerting the world to the problem so publicly. Had Hiouen not had the support of his aunt and the company not been so fiercely dedicated to protecting the Thsang name, the PCK might have been ousted entirely. Instead, he was forced from his position and given "extended leave."

Few know exactly where Hiouen went during his three-year hiatus, bur rumors abound. (Conspiracy theorists say he was actually doing secret work for the company in areas that DASA had not yet penetrated; the more generously inclined suggest he may have been seeking spiritual solace.) Whatever the case, the Hiouen Thsang who returned to head a minor division of the Personal Healthcare segment was not the same man who had been unceremoniously forced out earlier.

The next ten years vindicated Hiouen. As more and more was uncovered about the Therecia Incident, the true scope of the potential disaster became clear. Had there been hesitation-had Purus not constructed the series of concentric containment grids that still stand today at what is now called the Hole, or Panis' Tau detachments and Matsya transports not evacuated the surrounding areas-most researchers now agree that the effects might have been pandemic. DASA might not have suffered a financial loss: it might have collapsed, and its executives would most likely have been left open to criminal as well as civil charges.

Hiouen, meanwhile, worked his way back up through the ranks a second time until the board was happy to welcome him back to his former position. The Hiouen Thsang who occupies the PCK's office now is quite different from the man who sat in it four decades ago, but he has not lost his shrewd mind or his determination to do what he must to make DASA Corp. great.


Headquarters

DASA Corp. Center in Soundholm has been called a wonder of modern design, merging the timeless with the futuristic. Much newer than many of the other corporation's head offices, the complex was built with the corporation's motto of "Health, Wealth, and Wholeness" firmly in mind. The facility is built into gracefully ascending tiers at the base of Mount Rupa, with many of its rooms being built into the hillside to avoid the savage heat. The structure is built of tastefully carved dark stone-the façade reminds many of a serene monastery with its smooth curves and copious gardens. Within the grounds fountains splash peacefully, atria are common, and every turn seems to reveal another enticing spot to rest and contemplate. Well concealed in the décor is every modern convenience, including a renown security system and highly advanced climate control. Tours of the facility are quite popular, and some ultra-wealthy clients are rumored to pay thousands of riks for a stay in the private spas.


History

Unlike the other major corporations that dominate Ptah's markets, DASA does not have a long history. Only a few hundred years old, DASA was formed by the Thsang family in 1834. Also unlike the other top-tier companies, DASA remains family run: though they trade stock publicly, at least 51% of the shares have always been in the hands of the Thsang family, giving them a voting majority on the board and ensuring that they continue to run the company the way they wish. The PCK position is a rotating office as opposed to a truly elected executive position, and the Thsang family are always well represented throughout the upper executive pool.
- - -
The history of DASA Corp's dominance of the healthcare industry is still considered a model of incredible planning and skill. When Seok Thsang announced the creation of DASA Corp., many in the business world expected it to perform well: it was backed by the massive Thsang fortune and the industry had always been split among manifold smaller companies. However, DASA immediately began to assimilate, merge with, or flat-out drive from the business every other healthcare provider in the field. Within six months of its creation, DASA had merged with OmniVert and Bjartur Health, the two largest providers; within a year the company had acquired Lindsey Healthcare, IsisNet, Prime Fit Industries, and Pharmator. At the end of a decade, not one single company remained that could prove a threat to DASA's supremacy. "Never before and never since," says Nicole Klasina in her authoritative history, DASA and the Body Public, "has one entity so thoroughly crushed its competitors, or so quickly come to predominate in its sphere: no powerful government; no mighty army; no enticing cult; no scientific theory. Every aspiring tyrant, dictator, messiah, and scholar should study their business history carefully."

None are certain why the Thsang clan chose to enter the healthcare market (though the usual explanation in business classes across Ptah is that they saw an opening and decided-decisively-to fill it), but all admit that their handling of the industry has been masterful. DASA is the major provider of physical and mental health services across the planet and the medical field under their administration has provided a huge number of advances. They have also managed to avoid criticism through clever marketing and their constant humanitarian efforts: DASA claims (and not without some truth) that the world would not be nearly as whole if they were not around.

When asked why DASA Corp. has chosen to invest in exploring the Rain, Hiouen has always said simply and enigmatically, "The Rain affects the minds and spirits of our people; therefore, it is a thing worthy to be sifted and known."


Business Relationships

In recent years DASA Corp. and Alinas have been in fierce competition in the medication market. Under Anne Selket, Alinas embarked on an ambitious program of engineered biopharmaceuticals and a line of holistic natural medicines under the Agrestal label. DASA has opened numerous legal proceedings, arguing that the Agrestal products are made using packaging and marketing meant to make consumers confuse them with DASA's Wholesome Wellness products; more seriously, they claim that many of their biological patents have been violated. The legal maneuvering has been going on for years, and the scuttlebutt has it that both corporations have covertly resorted to more direct means.

DDH Matsya was one of the corporations which provided a great many resources during the Therecia Incident forty years ago, and they have not let DASA forget it. Publicly relations between the two corporations are cordial, with DASA contracting Matsya to provide supply and patient transport (the familiar orange and yellow DASA medmobiles are all licensed from and operated by DDH contractors). Within DASA, many grumble that their debt to Matsya has been more than paid back; threatened work stoppages among the transport operators has not cooled the increasingly heated rhetoric.

Many have observed that DASA shares unusually close ties with both Mystery Alliance and NWI; speculation is that the Thsang fortunes and DASA's image management are the main reasons. Whatever the case, corporate retreats and business meeting involving the three are common.

Panis Global sent in more than a thousand employees to help DASA during the Therecia Incident, but they declined to bill DASA for their aid. DASA offered to provide field health services to Panis for discounted rates in recompense, but Panis refused. (Indeed, no major corporation directly contracts with DASA to provide healthcare for its employees.) The uncomfortable relations are most likely due to the fact that the two corporations have had a contentious relationship from the start. DASA's Humanitarian Aid segment comes into constant contact with Panis employees and equipment, and usually under the strained circumstances of war. A labyrinth of careful contracts have been drawn between the two, outlining corporate responsibility, liability, and spheres of influence keep them from devolving into direct confrontation; some cynics have suggested that DASA profits too much from cleaning up after Panis' activities to want trouble with them.

Purus continues to maintain containment measures at the Hole and bills DASA ferociously for the service. Purus has also made good money from DASA in building many of its best medical treatment facilities. Though Purus' PCK, Cyrus Mak, has more than once publicly satirized Hiouen's serene attitude (Crackerjack quoted him in a moment of candor saying, "I think Master Thsang just sleeps through our proposals, then wakes up, nods sagely, and orders up whatever he wants, whether it make sense or not"), the relations between the two corporations remain amicable.


Promo Material

A human is a collection of many parts, any one of which can suffer illness or injury. To separate one aspect of a person from the others is to create imbalance and, ultimately, a decreased quality of life. To be whole, you must nurture the body, the mind, and the spirit. You must have access to care that addresses each of these vital components, and it must be within your means, for without financial security, you cannot know peace.

DASA Corp. runs several thousand clinics and hospitals that cater to these deep-seated needs, and with the new MedSpot® station technology, your complete wholeness is never farther away than your mailbox. In addition to caring for you in your community, we invest heavily in non-profit humanitarian efforts like disaster relief, temporary free clinics, and trauma scene medical support. DASA Corp. has your whole person at heart.


Health. Wealth. Wholeness. DASA.




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