EA’s new ‘Your Mom Hates This‘ ad campaign for Dead Space 2 is one of the stupidest, most short sighted marketing moves I’ve ever seen. It will come back to bite EA almost without question, but more importantly it will come back to bite all of us who want to see the gaming business mature…
It was exactly 1 year ago that we got our first taste of Intel’s AppUp Center when they launched the beta store at CES 2010. It was received with mixed reviews and nobody really knew what to expect from it. What a difference a year makes. Today you look at the AppUp Center and right…
I saw this link on Fox today where it asks “Has Microsoft Lost Its Tech Edge?” and my only response is “You Just Noticed?” My personal realization of this started over a year ago but was then repeatedly reinforced over and over again at trade show after trade show lat year. MS was there at…
About once a year the core team at Soma try to get away on a kind of group DAWG day (day alone with God). We drive up the gray north woods where cell phones cease to chirp and the still, small voice seems at least a little louder. It’s fellowship, it’s prayer, it’s strategy…but it’s…
To all the folks here who are looking at game creation on AppUp (or elsewhere) we wanted to share our recent experience with the Unity Game Engine. We’ll show a little video here but in short: UNITY ROCKS!
Multitasking and iOs 4.0 – What it is and what it is not. For a while there it seemed Android phones really had the iPhone beat with a certain feature known as Multi-tasking. It was all over the news and yadda yadda yada. Then Apple announced an upgrade that now includes – wait for it…
The app store concept is not a product or a service. It’s a complete reset of the way ALL intellectual property will be sold, shared and distributed. It will completely reshape the world of books, music and software.
How can Intel’s ApUp Center thrive and dominate?
1. Make it Cheap
2. Make it Easy – More importantly, make it LOOK easy.
3. Improve on What Apple has Already Done Well
4. Never Mention MeeGo
5. (After you never mention it) Make MeeGo Beautiful and Bulletproof
6. Apple is Not Your Enemy – Google Is
7. Show Us The Money – But In Secret
8. Support MeeGo and Air. Drop Everything Else
9. Leverage and Cooperate With Existing Services
10. Encourage Other Forms of IP
And 11 – Embrace and celebrate the huddled masses of
disempowered Flash developers – they are your future.
We generally like Apple and the iThings. Shoot – that’s been our bread and butter for about two years now. But a recent update is just lame. In all their glorious confidence, Apple believed that the new multitasking benefit would be happiness for all. Well guess what? We hates it – for the most part.…
by Ryan Green I’ve spent most of my career on the web. Well, my first real job was as busboy at a local mexican hole-in-the-wall restaurant (love the salsa.) Then as proud crew member of a certain fast-food burger joint with golden arches (click here to skip to the meat of this post), then, as…
by Matt Fox When we set out to make G: Into The Rain, we came to understand that sound design was an area we did not want to neglect. This is not to say that we were immediately aware of the importance of having good sound. In fact, to be honest, we knew that G…