Recently, we partnered with Angel Studios to develop Adventures in Glipwood, a Roblox game for The Wingfeather Saga. We created the game as an advertisement to point people to the Wingfeather show adaptation Angel Studios had released, connecting players to a larger community where fans of The Wingfeather Saga could gather and play and talk together.
For this game, we created a Roblox experience with a hub world and a main, loose game loop that fit the narrative of The Wingfeather Saga. We started by releasing one level for players to explore, then kept up an update cadence– Roblox engagement peaks then dies down, so the goal is to keep players returning with steady content updates.
More updates means more peaks in engagement. These can be in the form of live updates, where players can watch you making the content, or new content released in the game itself for players to play through. We utilized both forms of updates, such as special content launch streams to engage with players and discuss the new content, and dev livestreams to show the work we did behind-the-scenes. We also created a dedicated Discord server for Wingfeather fans, which remains very active.
Making a Roblox game for an IP is an extremely affordable entry-level option for those interested in trying out games for their IP. People who own the IP get to be the account holders and get to keep ownership of the Roblox game even after the we’re done developing it. It’s great for learning what catches the eye of your target audience, and it puts eyes on your IP. With Adventures in Glipwood, the most conversions to the game we’ve gotten went with focused marketing pushes through platforms like YouTube and Facebook. We had a high retention rate with above-average rankings in Roblox stats across the board– the only stat we didn’t rank as high in was the player count, as the Roblox platform’s largest games (we’re talking hundreds of thousands of players in one game) skew the average player count.
